The first major concern of the BKWSU is to convince the world of their integrity. The organisation has grown proportionately to its ability to be successful in this area. The general membership have been convinced of the integrity of those in positions of seniority and trust and they in turn convince potential new members. The constant endeavour is to win the trust of others by being overwhelmingly nice, the appearance of genuine concern and compassion, and projects that are apparently aimed at helping unhappy souls.
Whilst the general membership is sincere in wanting to bring benefit to others they believe that ultimately the only real or long term benefit lay in becoming a full member. They are so convinced of their righteousness that they are blind to their own deceptive methodology. They believe that people will be grateful for having been made members despite whatever methods they have used.
Selling integrity is a wholly common process in the commercial world we live in. People will buy into the sales pitch if they are convinced of the integrity of the seller. Commercial cults such as Amway and Goji Juice etc. all do the same – convince the “prospect” of the integrity of the company and its’ founder/management. People who are looking for solutions or explanations they can’t find in traditional sources may be subsequently convinced that the “provider” is someone worth buying from.
Once the prospect / potential cult member has bought into the integrity they are sold a revelation. With the Brahma Kumaris that revelation is that it is the end of time, God Himself has come to purify the world and that YOU can both be purified and participate in the process of world purification. The buyer now gets to be a better person (actually they get to be the best), freedom from unhappiness, and the importance of making a difference.
Having accepted the integrity of the seller, and having bought the product – the revelation – it is now a matter of putting in the effort to make it work. But at the end of the day the seller has sold the buyer nothing more than a promise – and paradoxically it is a promise the buyers themselves must endeavor to fulfill. When the promise is not fulfilled it is never the fault of the seller – it is the buyer who has failed. The buyer has not done enough – the revelation is always right!
So the buyer, the one who was inculted, fails to fulfil the promise and subsequently leaves. They leave feeling guilty because the integrity of the seller and the truth of the revelation is always bigger than they are. As a result when someone leaves the BKWSU they typically bewildered by a confusing cocktail of emotions - guilt, loss, disillusionment, self contempt, betrayal and depression. This is a heady mix that can remain unresolved for years. This is also the state of mind that leads to suicide – a tragedy former members of the BKWSU are all too familiar with.
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